What companies can learn from the homeless"I'm homeless. I'm hungry. I've got 6 kids. I've got AIDS. Please help. God bless," reads the handwritten cardboard sign sitting in front of the homeless man.
Sometimes we are drawn to give and sometimes we're not. Regardless of what you may think is happening that sign he are holding is in fact a piece of marketing. The question is, is it an effective piece of marketing?
With a new sign (better marketing), one panhandler's take increased from $20 to $30 over the course of an 8 to 10 hour day to $40 in 2 hours.
So what did the new sign say?
Check out the post at Re:Focus.